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Station Profile

WJMM 99.1 FM Life Changing Radio

WJMM 99.1 FM's Christian Teaching and Talk Format is very popular with exclusive listenership in the Lexington area.

onair 5WJMM 99.1 FM is Central Kentucky’s Heritage Christian Station serving Lexington and surrounding communities for more than 40 years. WJMM 99.1 FM is the most powerful Christian Radio station in the Lexington area.

Christian Radio is very popular in the US. There are over 1600 Christian broadcasting organizations in the U.S. With a focus on ministry and teaching programs, WJMM 99.1 FM provides a loyal, responsive audience.

Market your business to loyal responsive listeners each week with WJMM 99.1 FM.

WJMM 99.1 FM is committed to serving our listeners with family-friendly local programming that encourages, informs, entertains, and inspires greater faith.

Market your business to affluent customers each week with WJMM 99.1 FM.

Demographic Profile

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WJMM 99.1 FM targets listeners in their prime spending years.

Age Profile: WJMM 99.1 FM targets affluent adults 25 to 64 years of age. Christian Radio listeners in America Approximately 72% are 40+ and 28% are 18-39 years of age.

Gender Profile: Approximately 58% of Christian radio listeners are male and 42% are female.

Income: Approximately 33% have incomes of $100,000 or more, 42% have incomes of $50,000 to $100,000 and 25% have incomes under $50,000.

Marital Status: 80% of Christian Radio listeners are married or engaged.

Occupation Profile: WJMM 99.1 FM targets individuals who are employed full-time in a variety of occupations including owner, manager, professional, clerical, trade, skilled sales, and technical. Over 80% are working employed full-time or part-time.

Education Profile: WJMM 99.1 FM's format attracts listeners who are well-educated. Most of them have attended college. 

golf 5Activities: WJMM 99.1 FM  attracts listeners who are very active participating in exercise and fitness, biking, golfing, gardening, and hiking. WJMM 99.1 FM listeners enjoy going out to music concerts, sporting events, and restaurants.

Investments: WJMM 99.1 FM targets listeners who have high incomes are homeowners, and invest in mutual funds, stocks/bonds, retirement programs, and investment real estate.

WJMM 99.1 FM listeners are a demographically appealing group that includes high-income earners and is a very effective way to reach new customers.

Market Your business to thousands of potential customers each week with WJMM 99.1 FM.

Consumer Spending Profile

WJMM 99.1 FM's format attracts consumers that spent heavily in the following categories in the past year.

family 11Many of WJMM 99.1 FM listeners:

- Purchased books in the past year.
- Purchased garden supplies in the past year.
- Purchased flowers as a gift in the past year.
- Purchased men's clothing in the past year.
- Purchased men's shoes in the past year.
- Purchased women's clothing in the past year.
- Purchased fine jewelry in the past year.
- Purchased children's clothing in the past year.
- Purchased small appliances in the past year.
- Purchased a vehicle in the past two years.

WJMM 99.1 FM targets listeners with retail purchasing power.

WJMM 99.1 FM Listeners Have Spending Power!

WJMM 99.1 FM targets homeowners. A huge category for these consumers is home improvement and home decorating.

construction 15Home Spending: WJMM 99.1 FM  listeners spend heavily in these areas.

- Interior painting/wallpaper
- Landscaping or yard improvements
- Lumber
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)

 Target a large affluent Christan audience with WJMM 99.1 FM

electronics 9WJMM 99.1 FM Listeners:

- Purchased a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, and HDTV's.  
-  Were big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skincare products.
-  Enjoyed going out to fine restaurants often every month.

WJMM 99.1 FM  listeners are in their prime income and spending years.

onair 11Get More Customers With WJMM 99.1 FM

Find out how WJMM 99.1 FM can help you reach our large and loyal audience.

We have an in-house Creative team who will work with you to produce an effective message. Their expertise means success for your business. Whether your business is local or national, you will find our rates attractive and our listening audience is dedicated to businesses that advertise on WJMM 99.1 FM.

We offer great rates for 30 and:60 Second commercials based on frequency and day-parts. We can develop a custom advertising package to help you maximize exposure. 

advertise 3We offer programming rates for 15 minutes, 30 minutes and hour-long programming. 

We also offer Corporate Underwriting and Sponsorship. This is an opportunity to market your business at tremendous savings over our regular commercial rates.

Support Christian programming and let our listeners know about your presents as a Christian business. 

We offer Partner Plans available for churches and ministries to promote their local services and programs with very affordable marketing solutions.

WJMM 99.1 FM has a responsive loyal audience with high disposable income.


WJMM 99.1 FM Is Built For Advertisers

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WJMM 99.1 FM is foreground radio. Unlike music radio, talk radio commands attention. Talk radio listeners aren't just button-pushers who stop pushing buttons when they hear a song they like. They're LISTENING, closely.

WJMM 99.1 FM is the best environment for an advertising message. Because Talk Radio is the spoken word, commercials don't interrupt programming the way they halt music Radio. In music Radio, the most common point of tune-out is when a commercial begins. Yet Talk listeners regard commercials as informative.

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WJMM 99.1 FM listeners are more involved. Because they're paying attention, and bonding with on-air personalities, they're more likely to respond to advertising messages.

WJMM 99.1 FM is unique from other radio formats. Due to the nature of this format, people listen to WJMM 99.1 FM  differently.

WJMM 99.1 FM is a high-impact foreground listening medium. We cater to affluent, fast-paced professionals who love to hear the latest news, sports, weather events, and stories. 


WJMM 99.1 FM  listeners are actively listening to get the information they want. Your commercial message cuts through and gets heard on WJMM 99.1 FM.

WJMM 99.1 FM is built for advertisers. We deliver an affluent audience that can't be reached by any other radio station making WJMM 99.1 FM a great investment to help you get more customers.

Get more customers and increase sales with WJMM 99.1 FM!

dave ramseNational Teaching/Talk Programs

Everyday listeners tune in to national teaching and information programs to hear world-renown speakers and programs such as The Dave Ramsey Show, Focus on the Family with Jim Daly, Family Talk with Dr. James Dobson, Enjoying Everyday Life with Joyce Meyer, In Touch with Dr. Charles Stanley, and Turning Point with David Jeremiah.

Local Ministry Programs

Through partnerships with local churches and ministries, WJMM 99.1 FM provides preaching, teaching, and talk programs with pastors and elders from Central Kentucky’s churches, both large and small, from nearly every Christian denomination.

Giving Back

lexington givingback99.1 FM WJMM is honored to partner with so many incredible organizations in our community. We work with groups like God’s Pantry Food Bank, International Orphan Rescue, The Lighthouse Ministries, Lexington Rescue Mission, Convoy of Hope, Jubilee Jobs, and the American Cancer Society.

Because of the partnership we have with local businesses we have been able to collect hundreds of shoes and socks for Lexington’s homeless, supply financial sponsorship for orphan children in India to purchase food, clean drinking water, and other necessities, and provided Thanksgiving meals for hungry families in Central Kentucky.

99.1 FM WJMM loves being the bridge that connects business owners and non-profit organizations to radically impact our community.

WJMM 99.1 FM Coverage Map

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